Valve has confirmed that zombie lovers won’t be able to try out its upcoming multiplayer survival horror game before launch.
“We tend to focus on getting the game out and not pausing the release date of the full product so we can create a demo,” Doug Lombardi said in an interview with the UK side of Official Xbox Magazine.
“It is something you have to schedule and it is another release, so you have to make the choice there between completing the game by a certain date and getting it out to folks who want the full game or trying to create more demand by doing a demo.”
Considering Valve’s success with Half-Life and Steam, it’s hard to criticise the way it markets games, because despite all expectations it’s done pretty well for itself.
Courtesy of CVG.
May 16, 2008